In a different yet similar factory, newspapers are stretched across a vast assembly line, their content also ready for mass consumption. Slabs of meat plop onto a conveyor belt, ready to be packaged and distributed. The scene that follows showcases a chicken production plant dominated by bright reds, yellows and a glaring overhead light, which switches the time period back to modern day. How many people had to die of lung cancer until something was done with the tobacco industry? How many schools have to be terrorized before something is done about America’s gun violence epidemic? People participate in industries that are killing them, and the government rarely steps in to regulate to avoid losing profit and support from privatized companies. Rocky’s incorporation of this particular campaign supports the notion that American gun production can be seen as a social experiment of sorts.
The man on screen, a hearty white man garbed in a tweed jacket, dutifully sells the product, claiming it to be “richer than ever before!” Cigarette production, in all of its dangerous glory, generates about $ 15.5 billion annually, a shockingly low number in comparison to the $ 51.3 billion made within the firearm industries. The scene changes to an antiquated commercial for Guns and Butter cigarettes. The classroom explodes and the limbs of the dummy-doll students rain down amongst the ash and rubble.
0 kommentar(er)
